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CBS Ad Sales Up About 10% Over Last Year For SEC Football

CBS is getting a jump on sales for college football season, already hitting the streets with its SEC package.  For buyers, the price is going up.  According to Broadcasting & Cable Magazine, the network is “getting substantial price increases for its Southeastern Conference schedule.”

Adding two more name teams in two big states with several major media hubs inside those states will do that for ya.

Here’s more from the magazine:

 

“Buyers say there will be a lot of college football games to advertise in this season, especially with Fox adding primetime games to its schedule.  But CBS’ SEC package has a limited number of high-rated games with top-ranked teams and the threat of a potential sellout is pushing agencies to do business now and pay CBS’ price.

CBS also has the Super Bowl and might be leveraging that with sponsors that normally don’t advertise in SEC games, one buyer said.

‘It’s May 4 and we’ve done a fair amount of business,’ said John Bogusz, executive VP for sports sales and marketing at CBS. He said the market is moving a bit early this year and that CBS was scoring price increases in the high single- to low double-digit range.

‘We still have inventory but we’re pretty well along,’ Bogusz said. 

 

More money for the television networks?  You can bet that’s helping Mike Slive when it comes to his negotiations and “look-ins” with both CBS and ESPN.

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