July 14th, 2011 11:16 AM║ Posted By: John Pennington ║ Permalink
║ Schools: South Carolina
Tags: jersey, South Carolina
Under Armour has updated South Carolina’s football uniforms for the first time since 2007, but the visible changes aren’t too significant. What do we mean by that? We mean Gamecock fans will notice the adjustments made to the striping, but non-Carolina fans probably won’t pick up on the differences.
That’s a good thing. It’s called branding and Carolina is definitely better developing its brand by avoiding major changes. There will be all-black uniforms, a garnet-jersey/white-pants set, and a white-jersey/garnet-pants road set… all with the traditional white helmet.
Eventually, Under Armour could begin using elements from the South Carolina state flag — the palmetto and crescent — in the unis, but no final decision has been made on that front.
Thumbs up on the current batch of unis.
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