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UGA Unveils New Uniforms And New Secondary Logo

There are three things that are guaranteed  to get sports fans’ attention these days.  Expansion/Realignment.  Recruiting.  And uniforms.  When it comes to one of those issues, everyone has an opinion.

Which means University of Georgia officials are probably getting a lot of emails today.  On Tuesday, the Bulldog athletic department unveiled brand new football uniforms and a new secondary logo.  But while the Nike-made unis feature the build and make of their Pro Combat series, they do not feature the ghastly “Power Rangers” look that UGA sported in its 2011 opener against Boise State.  The look features tweaks on Georgia’s traditional design and — in this writer’s opinion — they look pretty snazzy.


“We feel like we’ve got the best uniform in college football, both road and home, so why mess with it,” UGA AD Greg McGarity asked yesterday.  “We tried that one time and it didn’t work out too well.”

Georgia will use a new font for jersey numbers in all sports and it’s called Bulldog Bold.




Also, the new secondary logo will not in any way impact the school’s use of its “power G” logo.



“I want to really make it clear that this is not a rebranding process regarding the ‘G’,” McGarity said.  “We’re not touching the ‘G.’ … What this did is it helped us simplify and clearly define our brand.”

When Nike’s involved in a team’s new look — or Under Armour, for that matter — there’s reason for concern.  Those companies tend to push boundaries and burn tradition.  But Georgia and the folks at the Swoosh company did a nice job this time around.  Thumbs up.

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