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UNC Looking To Boost Athletic Revenue By 40%

gfx - they said itAccording to Jason deBruyn of The Triangle Business Journal — an online site covering business news in the Raleigh, Durham, Chapel Hill triangle of North Carolina — UNC athletic director Bubba Cunningham is looking for cash.  Lots of cash.  As in 40% more athletic department revenue.

According to deBruyn:


“The Tar Heels operate on just more than $70 million for 28 sports (13 men’s and 15 women’s).  While that’s a nice chuck of change, it’s less than other major universities like Virginia, Wisconsin, Michigan, Florida, Ohio State and Texas, all of which, except for Ohio State, offer fewer total sports.

Florida, Ohio State and Texas each count operating expenses north of $100 million, with Texas shelling out $125 million for only 20 total sports, the fewest of all the universities listed above.

Getting UNC-Chapel Hill to $100 million will not be easy, and won’t come from just one magical source, says Cunningham…”


Speaking last Wednesday, Cunningham said reaching the $100 million level will require increased ticket sales, donations, sponsorship deals, and media rights deals.

You think Jim Delany or Mike Slive might point out that conference realignment can serve help to boost athletic department revenues, too?  For that matter, do you think John Swofford’s ears might have perked up when he got wind of those remarks?

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