twitter-logoKevin Sumlin says he's not behind a new hashtag that's being used to aid Texas A&M recruiting in the Lone Star State.  "I've never tweeted that," he told The Dallas Morning News.  "No take on that."

That is the hashtag #WRTS.  And while you might not find it on Sumlin's personal Twitter account, you can find the abbreviation in tweets from Texas A&M's official football feed, assistant coaches' feeds, and recruits' feeds.

The meaning?  "We Run This State."

Take that Longhorns.

It's becoming commonplace for programs to create Twitter hashtags to help propel online recruiting efforts.  Whether it was #DreamTeam at Georgia or #Legacy at Tennessee, hashtagging has become a serious marketing aid.  With a little planning, a good hashtag can also be used to needle a rival.  Mississippi State's #OurState hashtage is the perfect example of a twofer.

And that brings us back to A&M's "We Run This State."  Since joining the SEC, the Aggies have done the opposite of what most Big 12'ers and Longhorns predicted.  Instead of falling away into mediocrity, A&M has raised its game (in large part thanks to Johnny Manziel).  Texas A&M is a couple of years ahead of Texas at the moment, after the Horns changed coaches this offseason.  They've capitalized on the SEC drawing power and become one of the 10-15 best recruiting schools in the nation.  They're even expanding Kyle Field to 102,500 seats which will make it the biggest stadium in the SEC and -- perhaps more importantly -- the biggest in the state of Texas, too.

Make no mistake, A&M is for the time being on the front foot in their home state.  As Sumlin puts it:

 

"We're just in a different time right now.  There are a lot of young players who understand where we're headed, and because of that they've been able to come to our campus and see what's going on from a construction standpoint, and a lot of standpoints."

 

Sumlin might not personally tweet it, but he's sure as heck thinking it -- A&M is currently the big dog in the Lone Star State.  And that #WRTS hashtag only rubs it in Texas' faces a little bit more.