Albama Arkansas Auburn Florida Georgia Kentucky LSU Mississippi State Missouri Ole-Miss USC Tennessee Texas A&M Vanderbilt
Latest News

A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale

manzieltimes+squareLast December, Texas A&M quarterback Johnny Manziel capped off his riches-to-more-riches meteoric rise by winning the Heisman Trophy.  But according to the school, having its QB win the award didn’t result in much of a cash windfall at all.  In fact, A&M claims it made only about $20,000 off Manziel’s victory.

Bull.  Sorry, we’re not buying that one.

The school says its tickets for the 2013 season were already sold out and its radio, TV and sponsorship deals were pretty much locked in, too.  Bloomberg.com reports that the school claims booster donations were tied to those seat purchases, not to Manziel winning the Heisman.  And that $20,000 includes a portion of the team’s $60,000 in royalties from jersey sales, too.

Additionally, the folks in College Station downplay the value of the media exposure provided by Johnny Football’s win.  AD Eric Hyman says the school’s conference swap was worth more than last December’s Heisman:

 

“People draw the conclusion that we make millions from Johnny winning the Heisman.  I’d say we’ve gotten more financial benefit from joining what’s widely perceived as the best football conference in the country and having a winning program.”

 

Well, no kidding.  But that’s like saying Peyton Manning’s new Papa John’s business dealings really aren’t worth much compared to his football money.  Yes, football has paid him millions upon millions, but there’s value in his Papa John’s venture as well.  It’s not nothing.

Hyman goes so far as to tell Bloomberg.com that the Heisman probably didn’t convince anyone to go to A&M.  More impactful was Kevin Sumlin’s up-tempo offense, the Aggies’ success on the field, and the opportunity to play in the SEC.

There have been rumors and reports of bad blood existing between Family Manziel and Texas A&M.  Hyman’s decision to downplay the value of Manziel’s Heisman win from every conceivable angle is so out of the ordinary as to draw attention back to the perceived rift between Manziel’s parents and the school.

And Hyman isn’t the only member of the Aggie brass saying that Manziel’s trophy was pretty much worthless.  A&M chief financial officer, Jeff Toole, had this to say about ticket sales: “If we had an 11-2 season, won the Cotton Bowl and he finished third, we’d be doing just as well because we already sold everything.”

The man behind TAMU’s campaign to raise funds for Kyle Field’s renovation, Mark Klemm, says Manziel’s trophy didn’t help that cash drive one bit: “You can’t remotely say that.  The planning for the stadium started before we joined the SEC and before Johnny Manziel became our starting quarterback.  It was just an amazing coincidence of timing.”

OK, OK.  We get it.  Manziel’s Heisman has been worth bupkes to the school.  Just a big ol’ nuthin’ that didn’t help recruiting, didn’t provide added exposure for the school, didn’t increase fan interest, and only brought in 20-thousand bucks.  Got it.

Knowing that, it seems some A&M boosters should be pretty ticked right now.  See, if there was so little value to Manziel’s Heisman win, the school shouldn’t have spent up to $500,000 on Manziel’s pre- and post-Heisman campaign.  The school shouldn’t have wasted money on a Times Square billboard.  The school shouldn’t have blown cash by placing more than 400 other billboards referencing Manziel’s win all across the country.  The school shouldn’t have bought congratulatory ads on ESPN.com, SI.com and USAToday.com.

Interesting, no?

Jason Cook, who headed up the campaigns as A&M’s vice president for marketing and communications, even had this to say last December to The Dallas Morning News:

 

“It’s always been said that athletics is the front porch of a university.  Where universities have failed in the past is getting people off the front porch to walk through the front door and see everything that is about what these universities have to offer…

We think (Manziel’s Heisman win) gives us an incredible opportunity to broaden the discussion about Texas A&M.”

 

It seems Aggie brass has done a pretty big flip-flop on the value of their star player’s Heisman Trophy.  For comparison, Baylor claims it made an estimated $250 million in donations, licensing fees and sponsorships following Robert Griffin III’s Heisman victory in 2011.

Baylor isn’t Texas A&M, of course.  But if A&M only made $20,000 off of Manziel’s Heisman while Baylor made $250 million off of Griffin III’s someone in College Station needs to be fired.

That’s if the Aggies are telling the truth.  And it seems obvious that they’re not.  Makes you wonder why, doesn’t it?  It couldn’t be that the school is reacting to claims from the QB’s father, Paul Manziel, that the school used the trophy for marketing and recruiting purposes before delivering it to his family?  It couldn’t be because the elder Manziel said everyone around his son is “so selfish,” could it?

And what about those increased licensing fees at Baylor?  Are we to believe A&M hasn’t cashed in on that front?  The school mentioned a portion of the $60,ooo made from “jersey sales,” but it appears the school is selling a lot more than just jerseys.  You can see a whole lot of Heisman imagery at the school’s official online store.

 

A-M-heisman-gear

 

Texas A&M’s claim that the school made only $20,000 from Manziel’s Heisman is pure spin.  The reason for the spin is most likely the school’s desire to avoid looking like it’s cashing in on a player whose family has already grown weary of others doing precisely that when it comes to their son.

Just $20,000?  Please.

 


6 comments
ClaireBart
ClaireBart

The only reason I started watching Texas A & M football is Johnny Manziel (started mid season last year).  I have of course along the way gotten to know other players and become a fan of the whole team... but Johnny drew me in to Aggie football.  Downplaying Manziel is not a good strategy until he has actually declared that he is leaving for the NFL.  I am still not sure that is the case for Johnny...he loves being with the team and you are only in college for a short time...the NFL will be there in the future.  If the University continues to push him out he just might decide to go sooner than later.

HoustonVol
HoustonVol

The TAMU/Manziel issue will blow up right after Manziel signs his NFL contract this spring. At that point, JFF and his family will have no reason to remain silent. They have openly called out the school, Athletic Department and coaching staff. There is no love loss between the parties. I fully expect TAMU to be thrown under the bus and backed over a few times by the Manziel family by this time next year.

It would also not surprise me that part of this spin put out from the school is tied the OBannon case. If you are faced with losing a lawsuit that could cost you millions, would you not start spinning the story that you only made a few thousands of dollars vs. millions of dollars to decrease the expected payout? Especially against someone that has the millions of dollars to launch a large lawsuit against the school and conference.

the_voice
the_voice

Ag in FM is probably right about life after Manziel. I think it is fair to say that until Manziel A&M never had been the #1 team in Texas. I think the fear is they will drift back to where they've been traditionally after he leaves this year. It would make sense for the AD and the coach to state publicly that the A&M program is bigger than Manziel, even if they know better.

More intriguing is the possibility that Manziel wants some of the value he has created for A&M. It certainly wouldn't be out of character for him to want to cash in on his fame. I hope I'm wrong for the sake of college sports as we know them.

schmak01
schmak01

Hyman is starting to really irk me.  $ Bill was bad enough, but Hyman seems to be hell bent to make things his way or the highway.  He completely ignores the fact that people had to bid for 2014 -2015 and 2015-2016 tickets this year, well after the Heisman and before the season.  If he thinks for a minute all those people donating tens of thousands EACH to get more 12th man points wasn't impacted by Johnny, well I have this beach house in Arizona for sale. Winning it makes recruits want to come here. It gives us free media exposure and has made A&M the highest rated team for viewers.  you can't put a price tag on that exposure and its not just the team.  People don't watch Florida State or Oregon with the same level they are watching A&M.  Same with Bama. People tune in to watch Johnny Football and what he is going to do next.  They want to see the sportscenter moment live.  A&M @ Ole Miss had a higher rating than OU - Texas... That's not A&M selling itself, its people tuning in to see the next chapter of the drama that is Manziel. 

Ag In FM
Ag In FM

I agree that these statements are fueled by A&M brass with bruised egos but I also think this is an attempt by A&M to start dealing with "life without Johnny". Once Manziel leaves, there will be enormous pressure to maintain momentum on the field and in fundraising.  Can the Aggies maintain their presence in the national spotlight? I know Sumlin is probably relishing the chance to prove that he can continue to develop talent and have success without number 2 at QB. I think those statements show that we will find that out sooner than later.

the_voice
the_voice

@ClaireBart FYI - He's gone as soon as the clock at the bowl game strikes zero. Bank on it (he is).

Trackbacks

  1. kijk de video

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  2. gitaar leren spelen

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  3. bekijk de video

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  4. miljonairsmodel

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  5. tv kijken op laptop

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  6. http://www.pianolerenspelen.org

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  7. from this source

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  8. bradley kurgis

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  9. United Cash Loans

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  10. glaenzer says:

    glaenzer

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  11. United Credit Consultants

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  12. Купить майку женскую

    [...]A&M Downplays The Value Of Manziel's Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting[...]

  13. afslankpil says:

    afslankpil

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  14. online films kijken

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  15. Marchingband says:

    Third Flower

    My wife and i are already now delighted that Albert could perform his scientific tests on account of the concepts he had by your web content. It is now and again perplexing to just usually be making a gift of ways which some individuals might have been…

  16. Woman of Alien

    Ideal perform you may have carried out, this site is really great with superb details. Time is God’s means of retaining every thing from happening at the same time.

  17. piano leren spelen kind

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  18. online geld verdienen

    A&M Downplays The Value Of Manziel’s Heisman, But The School Sure Has A Lot Of Heisman Gear For Sale – MrSEC.com | SEC Football News | SEC Basketball News | SEC Football Recruiting | SEC Basketball Recruiting

  19. Trackback says:

    Like it

    How do you get your blog published on the Amnesty International site?

  20. Trackback says:

    Thank you

    I am struggling with this problem, unknowingly i started importing other person blog posts………….. which i want to disable. Please help me out.

  21. Google says:

    Google

    One of our visitors just lately encouraged the following website.

  22. read about a simple straight forward list

    of tips. when they see that number in the headline it will let them know exactly how many tips or pieces of advice they are about receive and how they can use them right away.make a tutorialan excellent way to give

  23. writing to reread the first draft several

    times, preferably several hours to a day after writing it, if it is possible. a badly written piece of business writing can be costly for your organization. it is wise to ask a friend or colleague to read the work and

  24. A says:

    de credit fr

    I found a great…

  25. szNnWN1Dp7 says:

    The Ships’s Voyages

    I feel technological know-how just can make it even worse. Now there is a channel to never care, now there will not become a chance for them to find.



Follow Us On:
Mobile MrSEC