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That Weird Eminem Interview On ABC? Don’t Blame The Announcers

In the internet age there’s no telling what the viral story/topic/video of the day is going to be.  One day it’s “Gangnam Style,” the next it’s some girl “twerking” until she literally catches on fire.

Well for the past couple of days, the topic seemingly everyone has been talking about — and this has nothing to do with the SEC, by the way — is the bizarro halftime interview of rap star Eminem (or Marshall Mathers, if you prefer) during Saturday’s Michigan/Notre Dame game.  That clip is everywhere.  Hell, it’s even right here:

 

Eminem talks Berzerk, MMLP2 & asks Brent Musburger to call a Lions Game

 

Now, the go-to joke in all of this has been that Brent Musburger is so obsessed with gambling that he just had to question Eminem about the Detroit Lions’ ability to cover the spread on Sunday.  (They did.)

OK.  Got it.  Ha ha.  Everyone picks on Brent.

But just what were Musburger and Kirk Herbstreit going to ask Mathers that would have worked?  Herbstreit tried to be hip by asking Mathers’ about his new album.  And when asked what excited him about his new recording, Mathers said, “Um, nothing.”

Now where would you go at that point?

Hey, for all the mockery being tossed at the two broadcasters, Saturday’s failed, goofy interview can be traced to one person only… and it’s not even the goofball being interviewed.  No, the person who should have to wear a little egg on their face today is whoever decided it would be a good idea to put Eminem in the broadcast booth with Herbstreit and Musburger during a football game in the first place.

I’ve worked in television for 20+ years.  I’ve been a producer and I’ve been, ahem, “talent.”  The first rule of producing is this: Don’t make the talent look stupid.  I can tell you that as someone who’s been on both sides of the camera.

No one should be fired for swinging and missing on this one.  It happens.  But for all the grief the two pros are getting for their inability to steer that vessel away from the falls, the person who should be saying “my bad,” today is the same person who said last week, “Eminem, football, Musburger… yeah, that could work.”

 


1 comments
GeoffDawg
GeoffDawg

Granted, I haven't been following this story closely but I can't imagine why anyone would make out Herbstreit and Musberger to be the goofballs in this situation. To me, Eminem just comes across as a disinterested and possibly stoned idiot.

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