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Big XII Meetings Begin With Big Cash, Scheduling Alliances On The Agenda

big-12-logoThe SEC isn’t the only league holding its spring meetings this week.  The Big XII is having its annual get-together and a couple of agenda items might interest fans of the Southeastern Conference.

First, the 10-team Big XII is expected to hand out the biggest revenue checks in college athletics for the 2012-13 season.  The number being kicked around as a possibility is $26 million per school.  Commissioner Bob Bowlsby has said that number is “in the ballpark.”

Also, it’s expected that Big XII leaders will discuss a proposed football scheduling alliance with the ACC.  That topic has been floating around for a while.  The Big XII and SEC have also had conversations — at some level — regarding a possible scheduling partnership.  A planned alliance between the Big Ten and Pac-12 was scuttled before ever getting off the launch pad.

As we wrote a couple of weeks ago, it will be interesting to see if any two leagues can get a scheduling alliance off the ground.

 


5 comments
AndrewMartin
AndrewMartin

John, you make it sound like each conference gets the same money from the college football playoff regardless of size. Is that true? Why would the four largest conferences allow the Big XII to make the same money vs splitting based on number of schools? I have the same question about the Sugar Bowl. Why would the SEC agree for an even split by conference instead by number of teams? Didn't the SEC have the negotiating leverage because they could have chosen either the Big XII or ACC?

John at MrSEC
John at MrSEC moderator

@AndrewMartin  

You're reading between the lines.  No need to.  I didn't get into every detail or else my response would have been 700 paragraphs.

The five power conferences -- SEC, ACC, Big Ten, Big XII, Pac-12 -- will split about 70% of the annual playoff revenue.  But those leagues will also get an added payout based on the bowls their teams go to inside the playoff and simply in the "big bowl" rotation.  So, no, not every league will get an even share.  But they'll all get a handsome chunk of cash.

The leagues are the entities cutting these deals, so each league gets a cut -- not cuts for each school.  That aids the Big XII -- just 10 teams -- in terms of the big revenue share.  But the league could be hurt by only having 10 teams capable of reaching a major bowl as opposed to 14 in the Big Ten, SEC, and ACC.

Bottom line: The big boys will all be wealthy.  But the SEC and Big Ten stand to make the most money over the next couple of decades.  But things can change and we have no idea if the Big XII or Pac-12 or ACC might expand again, cut a new television deal with someone, etc.

John

RussH
RussH

Interested in Andrew's questions as well....  i have always wondered why they are allowing the split to be that way.

DanHogan
DanHogan

You've said for a while that the Big Ten and SEC would slowly pull away from the Big 12 in terms of revenue in the coming years.  How does this year fit into that larger picture?  Is this a one-time instance where they are ahead? 

John at MrSEC
John at MrSEC moderator

@DanHogan 

One time deal.  Maryland and Rutgers haven't joined the Big Ten yet and it's likely the Big Ten Network will become more valuable when they do.  

In the SEC, the conference hasn't even launched its own network yet.

The Big XII will get a nice chunk of the new College Football Playoff money -- like the other major conferences -- but it will only have to split its cash between the league office and 10 schools rather than the league office and 14 schools.  Also, the Big XII and SEC will both rake in massive dollars once their co-owned Sugar Bowl launches.

But overall, the SEC and Big Ten both have higher ceilings than the Big XII does.  Big XII schools can launch their own networks, but there will be no even-Steven league-wide network like the SEC, Big Ten and Pac-12 have on the air or on the launch pad.  

I think it's VERY safe to say that the the Big Ten and SEC will -- over the next 20 years -- pull in much more total cash than the Big XII, Pac-12 or ACC.  That's from speaking with industry sources.

Thanks for reading the site,

John

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