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UNC Looking To Boost Athletic Revenue By 40%

gfx - they said itAccording to Jason deBruyn of The Triangle Business Journal — an online site covering business news in the Raleigh, Durham, Chapel Hill triangle of North Carolina — UNC athletic director Bubba Cunningham is looking for cash.  Lots of cash.  As in 40% more athletic department revenue.

According to deBruyn:

 

“The Tar Heels operate on just more than $70 million for 28 sports (13 men’s and 15 women’s).  While that’s a nice chuck of change, it’s less than other major universities like Virginia, Wisconsin, Michigan, Florida, Ohio State and Texas, all of which, except for Ohio State, offer fewer total sports.

Florida, Ohio State and Texas each count operating expenses north of $100 million, with Texas shelling out $125 million for only 20 total sports, the fewest of all the universities listed above.

Getting UNC-Chapel Hill to $100 million will not be easy, and won’t come from just one magical source, says Cunningham…”

 

Speaking last Wednesday, Cunningham said reaching the $100 million level will require increased ticket sales, donations, sponsorship deals, and media rights deals.

You think Jim Delany or Mike Slive might point out that conference realignment can serve help to boost athletic department revenues, too?  For that matter, do you think John Swofford’s ears might have perked up when he got wind of those remarks?

 


3 comments
I4Bama
I4Bama

Hypothetically, would the likelihood of mitigating exit penalties go up with more teams involved?  If Maryland is going it alone, they are pitted against the rest of the ACC.  If NC/Duke/VA/GT/whoever else jumps in the boat are in play, would the ACC's case not be weakened?  Is this comment a wink and a nod?

I4Bama
I4Bama

Sounds like the beginning of a justification/rationalization to me.  I think it is safe to say that the extra needed funds will not come from the ACC.  Unless this was an idle comment (hard to believe from someone holding this position at this school), why else would you say it?  Needing an extra twenty million to keep your rowing and lacrosse teams afloat is a pretty thin excuse in my book, though.

BonzaiB
BonzaiB

@I4Bama sounds more like a marketing campaign. "I am looking to increase our revenue, who's looking to partner with us?"

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