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NCAA Tournament: The Money Behind The Madness

Did you know?  CBS paid $16 million for the rights to the NCAA Tournament back in 1982.  The latest contract, signed in 2010,  was in the billions of dollars. Read on to see how the tournament has become big business and a favorite of advertisers – courtesy of Ticket City.

Ticket_City_March_Madness_03

 

 

 

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