Acting as an ESPN analyst today, ex-Auburn coach Gene Chizik was asked about the importance of social media and technology in the current recruiting landscape:
“(It’s) Completely changed the complexion of recruiting. No question in my mind. You know, you can look at a young man’s Facebook and Twitter and never meet him and get probably a 70% accurate evaluation of who that guy is by looking at his Twitter and his Facebook.
This is a day and age in recruiting where technology is king. You have to be able to Facebook kids. They love the tweets. That’s what kids thrive on. You have to be technologically savvy, which I’m not, but you have to be.”
Chizik might claim to be technologically-challenged, but no one can say he couldn’t recruit. Still, his point is a good one.