We’ve said it before, we’ll say it again… Vanderbilt is leading the way in the SEC in terms of YouTube recruiting. The Commodore athletic department — specifically its video wing — does a nice job of posting to the web several behind-the-scenes looks at the football program, glimpses of the coaches having fun with the players, and, yes, those heart-warming “here’s your scholarship” moments.
Below, another Vandy walk-on gets his scholarship. Aside from the cheesy music, it’s another solid piece by the folks in Nashville. Why ship these stories out to the media and have them sliced up and cut down? Better to just post them online their own selves and get ‘em right in front of recruits’ eyes ASAP.
Love the Dores or hate the Dores, they understand online branding and online recruiting.