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UF Making Logo Changes To Florida Field

Football fans used to seeing a the big block-letter F at the 50-yard line of Florida Field had better brace for change.  That big F will become two smaller Fs at each 25-yard line.  And replacing the big F at midfield will be Florida’s familiar Gator head logo (pictured at left).

“Our goal was to place our primary mark at midfield,” said a UF spokesperson.  “That’s the most prominent location on the field and we felt that’s where the Gator head needed to be.  It’s a hugely recognized symbol in college athletics.”

The Gator logo will be 60 feet wide and 40 feet tall.

The smaller Fs at each 25-yard line will no longer be in the block style linked to above, but in the now familiar italicized font UF uses elsewhere on campus.  It’s all about selling one brand and not mixing messages — or fonts and logos.

 


5 comments
FreeShoesSmackdown
FreeShoesSmackdown

That new "F" that they use looks like it's said with a little more force and umph....It's perfect for when Opie Muschamp drops the "F" bomb on the sideline while the Florida program drops more and more back into it's pre Spurrier days of irrelevancy. 

Clockwatcher
Clockwatcher

60 feet by 40 feet...that is a big logo

 

it goes from the 50 to the 35 on each side?

Mr Bad Example
Mr Bad Example

So they aren't concerned that teams who beat the gators (and there were several in that category last year) won't grab a big handful of grass from the image while celebrating? Don't say I didn't call it...

JR Clark
JR Clark

I don't like the "Gator head on a plate" logo at all.  The block F is a clean and classic design.  The italic F and the italic text painted in the stadium looks like the font for the original "Star Trek" TV series.



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