As Under Armour first tried to become a big boy uniform/equipment provider along the lines of Nike and Adidas, South Carolina became one of the company’s first flagship brands. You might even remember Steve Spurrier’s “click clack, click clack” television commercial for Under Armour:
Well, apparently not everyone in Columbia shares the coach’s affinity for the clickety-clackety Under Armour shoes. Yesterday quarterback Connor Shaw posted a note — since deleted from Twitter — that laid the blame for several Gamecock foot injuries squarely at the, um, feet of the shoe manufacturer:
“3rd time the sole of my Under Armour shoes have completely busted. And we wonder why so many people have ‘freak’ foot injuries on the team..”
Yikes. No wonder the school and/or Shaw rushed to remove the tweet. That’s hardly a pro-Under Armour remark. While the tweet itself is gone, USC’s starting quarterback acknowledges to All-American Carolina baseball player Michael Roth that the tweet did exist and that he was encouraged to remove it:
Anyone who’s read this site for long knows that we believe coaches who allow their players to tweet are asking for trouble. Butch Davis learned that lesson the hard way at North Carolina as a simple tweet led to an NCAA investigation that ended in his ouster from Chapel Hill. Since then some coaches have indeed barred their players from tweeting.
Here’s guessing the folks at Under Armour wish Spurrier had applied a Twitter muzzle to his quarterback before someone took note of his short-lived, but stinging shot at the company’s cleats.