The only reason the champions bowl got 80 million is because it was signed after the Rose Bowl. If the deal had been done before the Rose Bowl, the Champions Bowl would have gotten less.
Oh, timing surely helped a little, but the fact a "never-been-played" game is getting equal cash to "The Granddaddy of Them All" is still pretty eye-popping. And I doubt that if the -- oh, let's say -- Meineke Car Care Bowl signs a new TV deal next week that it will be worth $80 million.
Timing helped, but it's clear the football of SEC vs Big 12 is as big a draw to TV execs as the tradition and pageantry of the Rose Bowl. (A game like I watching every single year, by the way.)
Thanks or reading,