With so much talk focusing on “Project X” these days — that’d be the potential ESPN-SEC union known as the “SEC Network” — we thought we’d show you the trailer for the Pac-12′s new channels that was released by the league earlier this week.
The Pac-12 is actually taking a unique approach to its network and will create six different channels. There will be some uniform programming across all six, but thanks to the geographical make-up of the league, the conference will pair off schools by channel. This allows for more targeted programming and — quite frankly — appears to be another genius by commissioner Larry Scott.
Oregon and Oregon State fans should in theory be more likely to demand a network featuring more OU and OSU coverage than a network featuring coverage of all 12 schools, ’round the clock. Ditto Washington-Washington State fans, Cal-Stanford fans, USC-UCLA fans, Colorado-Utah fans, and Arizona-Arizona State fans.
It’s a different model than that of the Big Ten, so it will be interesting to see how much fruit this plan bears.
In case you’re wondering, the SEC could also decide to go this route. LSU-Texas A&M, Arkansas-Missouri, Ole Miss-MSU, Alabama-Auburn, Florida-Georgia, and Tennessee-Vanderbilt would all seem to be natural programming partners. South Carolina-Kentucky might not be the most natural fit, but then again, fans in those states would most likely still prefer half of a network’s coverage than one-fourteenth of a network’s coverage. (And, yes, we’re ballparking that because even multiple SEC networks would include quite a bit of umbrella coverage of the league as a whole.)
All that said, here’s the trailer for the Pac-12 Networks which launch in August: