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Pac-12 Releases Trailer For New Networks; Could The SEC Follow Suit In Lay-Out?

With so much talk focusing on “Project X” these days — that’d be the potential ESPN-SEC union known as the “SEC Network” — we thought we’d show you the trailer for the Pac-12′s new channels that was released by the league earlier this week.

The Pac-12 is actually taking a unique approach to its network and will create six different channels.  There will be some uniform programming across all six, but thanks to the geographical make-up of the league, the conference will pair off schools by channel.  This allows for more targeted programming and — quite frankly — appears to be another genius by commissioner Larry Scott.

Oregon and Oregon State fans should in theory be more likely to demand a network featuring more OU and OSU coverage than a network featuring coverage of all 12 schools, ’round the clock.  Ditto Washington-Washington State fans, Cal-Stanford fans, USC-UCLA fans, Colorado-Utah fans, and Arizona-Arizona State fans.

It’s a different model than that of the Big Ten, so it will be interesting to see how much fruit this plan bears.

In case you’re wondering, the SEC could also decide to go this route.  LSU-Texas A&M, Arkansas-Missouri, Ole Miss-MSU, Alabama-Auburn, Florida-Georgia, and Tennessee-Vanderbilt would all seem to be natural programming partners.  South Carolina-Kentucky might not be the most natural fit, but then again, fans in those states would most likely still prefer half of a network’s coverage than one-fourteenth of a network’s coverage.  (And, yes, we’re ballparking that because even multiple SEC networks would include quite a bit of umbrella coverage of the league as a whole.)

All that said, here’s the trailer for the Pac-12 Networks which launch in August:


Pac-12 Networks: Launching August 15



The Pac-12 is actually taking a unique approach to its network and will create six different channels.


It is 7 channels, 6 regionals and 1 national, which is really genius.  Outside of the viewing area you have to ways to get fees.  National network is more likely to get picked up outside of the main Pac-12 viewing area.  Regionals can be packaged as part of a more expensive sports tiers for diehards (more money).  


What is impressive and why the Pac-12 was able to line up so many cable providers early (TWC, Cox, Comcast) is that Tier 1 & 2 games will be shown on the network (football and basketball).  Scott was able to get the big deals from Fox and ESPN without giving up all the premium content. Then there is the digital network (Pac-12 TV Everywhere).  

buddha22 1 Like

Would 7 regionals make sense or would 3 or 4 team regional networks work better?


 @buddha22   I'm thinking something like that might work better.  The PAC 12, geographically, is set up very different from other conferences and I can imagine that in SEC country we'd have an interest in watching more than just our in-state rivals anyway...of which there are only 3 pairings to begin with.I also want to see any SEC Network do some out of the box stuff.  The passion here is what makes the product so valuable and so I think people would be interested in documentaries a la 30 for 30, personal interviews and accounts maybe like E60, and I'm sure there are other things too.  ESPN is good at that stuff and they will most likely handle the production anyway.


I'd also like to see some scholar bowl competitions between students of the different schools...for us trivia nerds.  I think that would be fun.  There might even be some interesting and not too outrageous ideas for reality shows.


A very good idea. But as far as UK pairing with South Carolina I couldn't stand the thought of pairing with the 'Ole Ball Coach. I'd much rather pair with GA Bulldogs anyday.


The Pac-12 model is a very cool model.  I'd love to see the B1G explore something like this for future growth.  I could imagine sitting at home in metro Detroit getting pulled into an U-M/MSU volleyball game (shown only on "BTN-Michigan") followed by an Indiana/Wisconsin basketball game (shown across BTN).  The question is if the next tier -- we're basically creating something like a 4th tier of content -- is valuable enough to account for the extra cost of having the separate networks.  


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