The SEC channel isn't getting on basic cable in Texas, or Missouri.
Time Warner, Cox, Comcast are ALL trying to reduce the number of lightly watched channels in their standard bundles. The biggest reason is the cost of sports programming plus the expense of carrying lightly watched channels like WE or OWN.Their business is hurting.
SEC TV might very well get on basic cable in Alabama, Arkansas, Georgia, TN etc. Not disputing that...But it possibly won't in Florida and it certainly won't in Texas or MO.
The cable providers are not at all happy with the cost of sport content. They aren't trying to add more right now. You add SEC TV to basic cable, people's bills have to go up or your profit goes down. One or the other. No way around it. I don't think the Espinoza family in San Antonio Texas will be happy when they learn that Joker Phillips highlights just caused their bill to grow.
I think the SEC TV economics will ONE DAY normalize to what the Big Ten gets, despite the population difference. I don't see the viability of/demand for the product in much of Texas or MO.