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CBS Ad Sales Up About 10% Over Last Year For SEC Football

CBS is getting a jump on sales for college football season, already hitting the streets with its SEC package.  For buyers, the price is going up.  According to Broadcasting & Cable Magazine, the network is “getting substantial price increases for its Southeastern Conference schedule.”

Adding two more name teams in two big states with several major media hubs inside those states will do that for ya.

Here’s more from the magazine:

 

“Buyers say there will be a lot of college football games to advertise in this season, especially with Fox adding primetime games to its schedule.  But CBS’ SEC package has a limited number of high-rated games with top-ranked teams and the threat of a potential sellout is pushing agencies to do business now and pay CBS’ price.

CBS also has the Super Bowl and might be leveraging that with sponsors that normally don’t advertise in SEC games, one buyer said.

‘It’s May 4 and we’ve done a fair amount of business,’ said John Bogusz, executive VP for sports sales and marketing at CBS. He said the market is moving a bit early this year and that CBS was scoring price increases in the high single- to low double-digit range.

‘We still have inventory but we’re pretty well along,’ Bogusz said. 

 

More money for the television networks?  You can bet that’s helping Mike Slive when it comes to his negotiations and “look-ins” with both CBS and ESPN.

 


1 comments
OldArmy
OldArmy

"But CBS’ SEC package has a limited number of high-rated games with top-ranked teams and the threat of a potential sellout is pushing agencies to do business now and pay CBS’ price," is a bit confusing.

 

Bottom line is still clear. CBS has two more SEC games to broadcast this year, and regrets they don't have more. Advertisers think for now, a pre buy on SEC ad time is worth 10% more this year than last year, even with more ad space available. Assuming a good start by SEC teams, expect late buys of SEC ad space to go for even higher premiums for CBS. 

 

What CBS advertisers are willing to pay, ESPN advertisers are willing to pay, because they are the same advertisers. This is great news for SEC negotiators with ESPN. That means this is great news for individual schools in the SEC. Thank you Alabama and LSU, and ku-dos to you folks in Arkansas, Georgia, Tennessee...........

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