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Big 12 Approves Revenue-Sharing, But That Doesn’t Mean A Thing

The Big 12 has announced that a revenue-sharing plan for all Tier I and Tier II television money has been accepted… IF the league’s members all sign over their TV rights to the league office for a minimum of six years.

So there’s still a pretty big “if” hanging out there.  Also, this does nothing for the Tier III rights which would include Texas’ Longhorn Network.

In other words, today’s announcement is a PR move — possibly designed to help ease the fears of potential Big 12 expansion targets like BYU.  But officially, nothing changes until each school agrees to hand its TV rights over to the league.  And that’s not happened yet.

 


21 comments
LubbockSportsFan
LubbockSportsFan

Reading all these posts you'd think the SEC is the biggest love-in since San Francisco in 1968. However, a 9/26/11 article at Al.com provides some interesting insight. Athletic department revenues in the SEC range from $129.3 million on the high end (Alabama) to $38.1 million on the low end (Miss. State). The top SEC schools in terms of athletic department revenue are Alabama, Florida, LSU, Tennessee and Auburn. With the exception of Tennessee, that's all 4 of the SEC's latest national champions. Also telling is the budget for football operations. The top four schools are Alabama ($31.1 million), Auburn ($27.9 million), LSU ($25.6 million) and Florida ($24.5 million) (again, the 4 national champions). At the other end is (once again) Miss. State ($10 million). In the end, it's clear that despite an even split of television/basketball revenue, the SEC has major revenue disparities and those disparities translate directly into success on the football field.

UofA72
UofA72

At least the disparity doesn't come from the greed of Texas and the LHN. It's not written into the SEC contract either. A&M is soon to find out that the SEC really is a brotherhood, not a conference of Texas and it's slaves. If you want to call that a "love-in", I can't dispute it.

BTW, when the Big 12 falls apart, where do you think Tech will end up since the PAC doesn't want them?

safety guy
safety guy

texas will not budge on the longhorn network. The only schools that have options are OU and Mizzou. OU's only option is to go to SEC. Mizzou can be attractive to SEC, B1G, or even ACC because of the academic standing. OkSt will do whatever OU does so they are a separate case. If OU wants to go to the SEC (right now they dont), then the SEC would have to take OkSt. The rest of the schools in the Big 12 - 3 have no choice but to continue to kneel at the altar of texas and Deloss Dodds. texas does not care what people think of them. They will have theirs no matter what.

King Louie
King Louie

Additionally, conferences are going to have to set up firm guidelines addressing these new TV contractual issues or they'll be facing similar situations. I think having individual networks are fantastic for schools, as it generates additional exposure for student athletes and additional revenues; however, it shouldn't be done at the expense of your other conference members. As MIZZOU alum, I'd like to see the LHN in place with clear guidelines address these areas. That's the play Missouri is making... we'll stay in the Big 12 under those conditions, and the announcement tomorrow is simply setting the table. The highlights will be dropped, no live high school games on the LHN, and no Tier 1 or Tier 2 games shown there... Texas is either willing to get back in line or I'll be seeing you in Gainesville soon! I'll have the Mizzou flag flying proudly eating BBQ and drinking Budweiser in a can.

King Louie
King Louie

Mizzou is going to announce Deaton has the power to shop options. This gives every member in the Big 12 leverage to put handcuffs on this LHN regarding high school highlights and the appropriation of a Tier 1 game on the LHN. If Florida's network set up a fill crew for every 5 star recruit they were after and started filming everything... simply to air it on their our national network, not regional, National... how would the Tide respond? LSU? How about every other SEC member? It's picking the recruiting pockets of every other school unfairly and conference members, not to mention stealing Tier 1 & Tier 2 TV monies. Our current contract with FOX allows for one game to be televised (poor negotiating on Big12 members as a whole allowed this to benefit TX); however, they are pushing for 2! No other school has this deal in the country, first of it's kind (with potentially more to follow).

Jamie Thornton
Jamie Thornton

I really don't expect Missouri to leave. It wouldn't surprise me if they stay in the Big 12.

DocAggie
DocAggie

The LHN is not the same as any other tier 3 network out there.
First of all, it's a national network not regional. Not really a concern for other Big12 schools, just a fact.
Secondly, the LHN and ESPN decided to fill empty airtime with high school games, especially those games in which potential recruits to Texas were playing. No other school out there does this, and the NCAA struck it down for a year as a result. What happens next year, no telling. Instead, they've been showing 'highlights' of those same games instead. Most schools view this as an unfair recruiting advantage.
Finally, the contract with ESPN says they get to show a conference game on the LHN each year, and they've pushed to get a second. This means downgrading tier 1/2 content down to tier 3. Under the unequal revenue system, this means the opponent gets less money from the TV rights of the game as a result.

HoustonVol
HoustonVol

Tier 3 are part of the B1G and PAC deals. The SEC, ACC and B12 allow the schols to have tier three deals. However the B1G and PAC are showing that those deals can be a lot more valuable pooled within the conference. Plus TLN not not a regional deal like all of the SEC schools have, it is a national deal. I agree with the train of thought put forward here or on another site I will not name, that Slive wants to avoid the situation because the SEC does have a couple of name brands large enough to strike their own national deals (UF, Bama, UK Basketball), and he wants to avoid the mess that the B12 currently has going on. Of course the SEC schools have a much longer history of working together than the Big8/SWC/B12 schools ever had. So I doubt it would ever come to such a mess.

JEH
JEH

Or are Tier III not included in Big Ten/Pac 12 deals?

MIZ_SEC
MIZ_SEC

Tier 3 is included in the Big Ten and PAC deals. That is where all the power conferences appear to be heading.

MrMM
MrMM

If Missouri leaves for the SEC because Texas would not share their tier 3 tv rights are they going to ask Florida to do the same when they arrive in SEC. The way I look at it is that every conference should share 1st and 2nd tv tier rights evenly. After that, any school that is able to strike up a deal for 3rd tier rights is a bonus to that school.

JEH
JEH

Except that don't the Big Ten & Pac 12 prove that each institution in these power conference can make more via pooling those rights w/ the conference and forming a conference network? The Longhorns have made it perfectly clear that isn't going to be an option for the Big XII, hence the instability. But reports from this site & others are that this is still an open question for the SEC to decide...
Either way, Mizzou won't "ask Florida" for anything, they'll simply enjoy cashing in the millions more off Tier I & II in the SEC!

AllTideUp
AllTideUp

SEC schools have rights to Tier 3 on the local level. You can't sell your games to a national or regional network and you can't have your own network as is the case with Texas. One of the worst things about the LHN is that it is not even set up to be a local network. As far as I can tell, the whole point of having your own network was to go national with it although obviously a Texas only network would not get the ratings that other networks would.

AllTideUp
AllTideUp

Well, if you can get it in other states then I hope something is done to rectify that. We don't need anymore pissing wars in the SEC as far as who is getting unfair advantage or not. Although I do agree with MIZ_SEC in that Sun Sports is still very different from what the LHN is.

MIZ_SEC
MIZ_SEC

Sun Sports is regional and also shows other college teams, as well as pro teams. Sun Sports couldn't be more different than LHN.

MrMM
MrMM

You can get the sun sports in other states as i have it in georgia

AllTideUp
AllTideUp

Available in Florida......

That's what I said. The SEC allows their teams to sell their Tier 3 rights locally. You can't have them on a regional or national network.

hangtime79
hangtime79

So what would you call Sun Sports, a cable channel available to the entire state of Florida and its showing of UF games?

MIZ_SEC
MIZ_SEC

SEC is reportedly planning a SEC Network, so this concern is moot.

And each school keeping its tier 3 revenue is not new, it has been done for decades. But LHN is not just simple tier 3, and everyone realizes it now. Texas would not be allowed in any other conference with its current setup.

MIZ_SEC
MIZ_SEC

Mizzou Board of Curators meeting is official for Tuesday at noon. A 4:00pm Executive Session is where conference realignment will be discussed, including a potential vote to assign Brady Deaton with full conference decision-making authority.

UofA72
UofA72

If he doesn't resign as Chairman of the Board of Directors first, he'll be in a no win situation personally. If he votes to stay, he'll catch flack for being biased as chairman. If he votes to go, he'll be criticized for not doing his job as chairman.

Then again, if he resigns first it may indicate what his direction is, and he can't let that be known-especially if he is trying to buy time for some other reason.

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