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Pac-12 Kicks Off Media Days With Video Hypefest

“This is more than a beginning.  It is more than an end.  It is the quintessential profile of what a modern conference can be.”

That’s part of the script from a video the Pac-12 conference used as a kickoff to its 2011 Media Days event.  You can see the clip right here:

When all sports are taken into account, the “Conference of Champions” moniker the league bestows upon itself is fitting.  But at the end of a football video? 

I think it’s a safe bet that many media members watching that video thought, “SEC,” quietly to themselves.

Still, there’s no denying that commissioner Larry Scott’s marketing push aids his league’s reputation and clout.  If the folks in the SEC offices in Birmingham are keeping their eyes peeled for up-and-coming threats, they’ve likely trained a few sets of binoculars on the West Coast.


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