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Bowl Cash Rises In 2010

For the five or six of you out there who haven’t quite figured out why there is no playoff in college football — at the FBS level, anyway — let us give you some help:


Money the 6 BCS conferences made from bowl games in 2009-10:  $145 million

Money the 5 non-BCS conferences made from bowl games in 2009-10:  $25 million


Now, if the NCAA were to sanction a playoff at the FBS level, the revenue from said playoff would be dispersed evenly amongst the FBS schools just as the cash from the NCAA basketball tournament is dispersed evenly.  So while overall postseason revenue might grow (via television rights), the Haves of the college football world would no longer hold such a distinct cash advantage over the Have-nots.

Any other argument against a playoff — academics, commercialism, etc — is bollocks.  It’s all about controlling the cash.  And right now, little more than half of the FBS schools collectively take home 85% of the postseason money.

End of story.

 


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